When it comes to writing content for your business, no matter what the vertical, it’s imperative that the content you put out for your customers is top-notch.
There’s a lot at stake if your content doesn’t show off your business in the most flattering and compelling way possible.
Ultimately, it is up to the business owner whether or not you choose to keep your content creation in-house or outsource it. This article will talk about the top 4 signs that you should outsource your content writing.
Blogging Should Be a Non-Negotiable for Your Business
If you’re a business owner with an online presence and you’re not blogging, you’re missing the boat…and a whole lot of brand exposure and money.
In fact, according to a recent study conducted by HubSpot, found that even producing 1-2 new blog posts per month can increase your b2b leads by up to 70%.
The bottom line is, businesses that blog consistently have more indexed pages with Google, which equates to more search traffic, visitors, brand awareness, and revenue. Simply put, blogging is a no-brainer.
If you’re a business owner who’s struggling with blogging, it may be time to outsource your content creation. Here are our top 4 signs that it’s time to outsource your content to the experts so that you can focus on the other aspects of your business.
1. You Don’t Have The Time to Get it Done
Speaking of other aspects of your business, if you’re a business owner, you have a ton on your plate! This is perhaps the most common reason for outsourcing content-you just don’t have the time and energy to get it done.
You know you need content, but you always feel like you’re behind the eight-ball in your business, while being pulled in a million different directions-blogging can easily get shoved to the back-burner. Sound familiar?
You’re certainly not alone! Creating content is one of those “should do” aspects to your business, but there’s no one holding a gun to your head to get it done, so it often gets pushed off for a later time that usually never comes.
If you don’t have the time to write blog posts, sales copy for your next product launch, or create that eBook you’ve been meaning to write-don’t push it aside! Outsource your content to a credited writer who can take that task off your plate.
2. You Don’t Know SEO
Let’s say you do have the time to consistently create content for your brand, but you have no idea what SEO is, let alone how to incorporate it into your writing.
Here’s the thing, if you don’t know SEO techniques and best practice, you need to either:
- Outsource your content to an expert
- Learn SEO
If you want to learn how to write for conversions yourself, good for you! There’re tons of resources out there, both paid and free, that will help you at least learn the basics.
In fact, you can check out our blog post on Your Official Guide to Writing Blog Posts That Rank 2019 for a few handy tips and tricks you can implement into your next blog post.If SEO sounds like a foreign language to you and you’re dreading the thought of learning it-outsource it!
3. You Think Creating Good Content is Easy
If creating quality content were easy, we’d all be doing it, right? The truth is, creating copy that speaks directly to your audience, incites action, and makes sales is an art form.
It’s harder than you think to be informative and entertaining, while also sticking to your brand’s voice. Speaking of which, do you know what your brand’s voice is?
People who identify as writers have a natural knack for words and how to string them together in a cohesive way that not only makes sense, but also grabs readers’ attention and keeps it. It takes hard work, intention and research to create this kind of content.
If you think writing engaging content is an easy task to accomplish, you’re probably not writing engaging content.
4. You’re Moody and/or Fragile
Since your content is the message you’re putting out to the world about your brand, it’s vital that it always represents you in a positive light. There is such a thing as bad publicity, and trust us, you don’t want it.
There are countless examples of business owners who have taken to social media or their blog to defend themselves or make bold statements that have landed them in hot water.
If you don’t have a calm demeaner and great customer service and PR skills, you may want to consider outsourcing your content marketing to someone who does.
Often times, a person outside of your company can provide a more objective, neutral approach to your content strategy and ensure that your business is always being represented in a positive manner, regardless of what may be happening behind the scenes.
There are going to be people who don’t like you, your business, or what you stand for and they will make that clear. Rather than be the next CEO to have a social media breakdown or have a hateful blog post go viral, outsource online marketing to someone who is not invested and will not feel personally attacked when your business experiences some criticism.
You Don’t Have to Do it All
Remember, CEO doesn’t stand for Chief Everything Officer. If writing isn’t your strong suit and you lack passion for it, outsource it!
Whether you’re looking for website copywriting for your site, or regular blog posting, we can help you to amplify your voice and bring your message to your target audience.
If you’re ready to outsource writing services to a professional, get in touch today to learn more!
And if you’re not ready to outsource online marketing and you want to keep it in-house, be sure to download our free eBook Top 5 Tips to Create Content That Convert.