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STOP Writing Boring Website Copy!

stop writing boring website copy

Could your website copy be compared to an appliance manual—boring, factual and without personality? If so, it’s time to STOP writing boring website copy!

I get it; you want to bring your potential customers all the facts, display your industry knowledge, and present your business in the most professional way possible, right? I totally agree, but the problem is, no one wants to read boring website copy.

You could be an industry expert and have all the right information on the page, but your delivery could be killing your conversions. In fact, if your copy is even remotely bland, there’s a good chance no one is even reading it.
So, how do you write website copy that engages, excites and motivates your readers to take action without sounding too pushy. Keep reading to find out.

Don’t Make Your Website Copy All About YOU

This may make some people raise an eyebrow, but your website copy should not be all about you and your business. Rule number one for copywriting is to know and understand your target audience. The better you know your ideal customer, the easier it will be to put yourself in their shoes and write directly to them.

Yes, your copy is going to have information in it related to your business, of course. But you don’t want to make the whole page about “we” and “us.” Good copywriting is about speaking directly to your audience in a way that makes sense and is relevant to them.

Write in a way that makes your potential customer feel like you’re speaking directly to them, not just going on and on about your business. Let them know that you “get” them, and you have the perfect solution to their problems. Remember, the reason people buy things is to solve a problem—always.

Problem, Agitate, Solve Your Way Out of Boring Website Copy

This is an age-old marketing strategy and the premise is quite simple: identify a problem among your target audience, remind readers of said problem by giving them a little jab or getting under their skin a little, and then provide a solution to the problem with your products or services.

For example, let’s say you’re a personal trainer offering weight loss and healthy lifestyle solutions. Your target audience is likely people who need to lose weight or live a healthier, more energetic lifestyle.

Problem: You’re overweight and unhealthy.

Agitate: You’re sick of hiding behind baggy, unflattering clothes and avoiding social situations because you lack the self-confidence to put yourself out there.

Solution: You need a way to not just shed the excess pounds, but to regain the confidence you lost over the years. The time is now to commit to yourself to live a happier, more fulfilled life and it all starts with a free 30-minute consultation with one of our expert health and wellness coaches.

Be Aggressive With Your Website Copy Call To Actions

This tip plays well with the problem, agitate, solve formula. After you provide a solution, you need to hit the reader with a strong call to action that incites them to click that button.

Instead of going the safe route all the time and saying things like “Want to learn more? Click here.” Light a fire under their seats and say “YES! I’m ready to STOP the nonsense and START living life!” Get your reader excited! Make them feel like it’s a no-brainer to click on your CTA and take the next step.

The better your website copy, the more excited and inspired your reader will become and the more likely they’ll be ready to click that CTA when you hit them with your final punch. And don’t be afraid to get a little aggressive and pushy (but not rude!), it just may nudge your readers enough to move forward with your brand.

Hire a Website Copywriter if You Need Help

If you’ve been staring at your website copy, knowing that it’s boring and uninspiring, but feeling completely overwhelmed with how to revamp it and breath some new life into it, hire a website copywriter to help!

Stop wasting your precious time and energy trying to write exciting copy if it doesn’t come easy to you. We often have the hardest time writing our own stuff, sometimes all it takes is a third party to come in and look at your business and copy from a different angle.

Yes, hiring a website copywriter is an investment, but it’s one that will pay off many times over because your site will be set up to CONVERT and conversions equal sales for your business and money in your pocket.


So, stop writing boring website copy and thinking that you’ll magically inspire readers to buy from you. Boring copy is a recipe for sending your traffic to your competition. And if you need help, reach out and together we’ll light your audience on FIRE.

The Top 5 Reasons Why You Need Monthly Blogs For Your Business

Top 5 Reasons Why You Need Monthly Blogs For Your Business

Are you producing monthly blog content for your business? No? Why not?!

Maybe you’re “not a blogger,” you’re a business that has a physical product or service to sell so you don’t think blogging is necessary, especially considering it would add to your already full workload. But I’m here to change your mind and tell you exactly why you need monthly blog content and how getting it done is easier than you think.

I cannot stress the importance of a blog for your business, no matter what type of business it is, enough. It should be an integral part of your marketing strategy as it is a potential gold mine for new customers to find and buy your product or service.

Monthly blogging sets you up for opportunities to get new visitors to your website each month who may not already be familiar with your brand, a chance to connect with the community you’ve already established, and an opportunity to convert website visitors into paying customers!

Producing consistent content gives your website an SEO advantage over your top competitors. All you have to do is follow our beginners guide on keyword research so you can write to rank as well as provide quality information to your readers!

In this article, I’m going to give you the top 10 reasons why you need monthly blogs for your business and how you can use them to boost your sales, community, and brand.

Monthly Business Blogging

1. Monthly Blog Posting Will Bring New Traffic to Your Website

This is perhaps the single biggest benefit to posting to your blog on a regular and consistent basis—more traffic! More traffic means more eyes on your site and your brand, and assuming you have an awesome brand and awesome content, that traffic will convert to sales!

And the cool thing is, the traffic that you get to your site through your blog posts may not even be looking for your product or service yet—they don’t even know they need it. But if you draw someone in with a killer blog post that's chock-full of tips, tricks, support, advice, etc., you have the opportunity to show them what your brand is all about.

You’re providing them with value before they even know who you are, which makes them more likely to engage further with your brand and find out more.

2. Blogging Regularly Will Boost Your SEO

Companies who blog receive 97% more links for their website. Whoa!

And you know what links mean—increased search engine rankings for your website.

In addition to increased links from regular, monthly blogging, you’ll also get more indexed pages for your site. The more pages you have indexed, the better your ranking will be.

If SEO feels confusing or stressful for you, blogging is one way to easily increase your site’s authority, trust, and ranking with Google. Of course, there’s a bit of science behind writing blog posts for SEO, but once you get that down, it’s relatively easy!

3. Blog Content Creates An Opportunity for Visitors to Get to Know You and Your Brand

This one relates to number one. With regular blogging on your business website, you’ll have increased opportunities to draw more, new traffic to your site. The traffic that you attract (thanks to your on-point SEO skills) is looking for your product or service, whether they know it yet or not.

If someone lands on your site to read one of your blog posts and they like what you have to say, it will encourage them to explore your site and your brand further. Maybe they scroll through and find another interesting blog topic to read, maybe they click on an internal link and end up on your services page, or maybe they click your social links and decide to follow you over there—in any case, your traffic is engaging more with your brand and building an awareness of who you are and what you do.

Even if your website visitor doesn’t buy anything from you, they now know who you are and if they continue to follow you because you’re consistently providing value-packed content and resources, statistics say that they’ll eventually convert to paying customers.

4. A Blog Will Help Build Your Email List

This one ties into the last reason why you need monthly blogs for your business. Another outcome of attracting new customers to your site is the potential to get them to sign up for your mailing list.

P.S. please tell me you have an email list!?

Whether you have some kind of lead magnet or “freebie” to give away or you just have a signup form. Pro-tip: most people are only willing to sign up for an email list if there’s something in it for them i.e. some kind of freebie that gives them tips, tricks, etc.

Once they’ve given you their email, you have permission to send them relevant information directly to their inbox! So, when you post your monthly business blogs, you can send out an email to notify your list and keep them familiar and engaging with your brand. This is a great opportunity to keep people on your list by offering them exclusive discounts, early access to products or services, and more.

The more people are familiar with your brand, the more likely they will convert to paying customers. And the more you do things consistently, like create monthly business blogs, the more your audience will trust you.

5. Your Blog is a Natural Place to Link Your Products or Services

Your monthly business blog posts are the perfect opportunity to subtly and naturally promote the products and services you’re selling. It’s natural because the blog posts that you write should all tie back into what you do or what you sell.

Check out our guide on how to interlink your blog posts naturally for more in-depth tips.

For example, let’s say you’re a wedding planner and you’re writing a blog post about “The Top 10 Tips for Planning a Wedding on a Budget.” In your blog, you’ll fill it with a ton of valuable tips and tricks because you’re an industry expert. And somewhere in there, you can mention that wedding planners aren’t as pricey as you think and that hiring one can end up saving the couple money—there’s a great opportunity to link to your service page where you offer affordable wedding planning services.

Besides linking your services into your content, you can also have things like banner ads and notification bars displayed that advertise your service or a special promo you’re running.

When people find value in the content you’re producing for their consumption, they’re more likely to buy from you. So, the biggest key to using regular business blogging to your advantage is to make sure you’re providing your audience with a ton of value.

This means you need to take the time and do the research to see what your audience wants; what questions are they typing into Google, what topics are trending in your niche?

This research can be done using keyword research tools, or if you already have an audience for your business, you can ask them what they’d like to read and learn more about. Instagram and Facebook polls are a great place to start to get some monthly blog content ideas.

“But I Don’t Have Time to Write Monthly Blogs For My Business”

If you agree that monthly blogs for your business are super beneficial, but you just don’t have the time to create them, outsource it!

With the increased traffic, SEO improvements, and increased brand awareness you’ll get through high-quality, SEO focused monthly blog posts, the price you’ll pay will be minimal compared to the time you’ll save and the ROI you’ll receive.

Check out our monthly business blogging packages and feel free to reach out with any questions or special requests!

Is Your Website Content Over-Optimized?

The days of keyword stuffing to increase your ranking are long gone. Google got smarter and more intuitive; it’s not so easy to try to game the system and cheat your way to the top.

With that in mind, you must understand how to optimize your website correctly, without over-optimizing and getting penalized.

You 100% should be optimizing your website, but too many SEO improvements can hinder your ability to rank. It may sound counter-intuitive, but it’s true—too much of a good thing can equal a bad thing and that rings true in the world of SEO, too.

We’re going to discuss the signs that your site may be over-optimized and what you can do to remedy it to not only avoid Google penalties but to also help boost your rankings. 

Signs That Your Website is Over-Optimized

Most people today know that keyword stuffing is a no-no, but there’s more to over-optimization than that. Today, there’s a whole list of SEO tactics that, if not done properly, can lead to an excessively optimized site.

Here are the aspects of your site to keep in check to avoid a penalty:

1. Too High Keyword Density

If you ask around, you’ll probably hear that your keyword density, or how many times your keyword(s) appears in your content, should be anywhere from 1-3%. So, if you have about 1,000 words on a page a 1% density would be using your keyword 10 times throughout and a 3% would be 30 times.

Now, I’m going to go ahead and say that first, keyword density is a myth. Sure, you can use it as a guideline, but it’s more about WHERE your keywords are placed than how many times.

And for the record, I would never utilize a 3% keyword density. You risk sounding super spammy and Google won’t like it. In fact, I’ve de-optimized web pages, taking out excess keyword usage and witnessed the ranking for that page instantly increase, which solidifies the fact that keyword stuffing is a certain NO in the online world now.

No over optimization

2. Irrelevant Keyword Usage

As a way to increase traffic and therefore increase SERP rankings, some people will try to gain traffic for non-relevant keywords.

For example, they may stick high search volume keywords that are completely irrelevant to the site within the content to try to gain traffic from them. Obviously, you wouldn’t convert on any of that traffic.

As the Google bot crawls and indexes your site, it takes into consideration all the keywords that you use across your entire site and then determines your rank for relevant queries. If you have unrelated content, it will take away from the overall strength of your site.

You must focus only on your particular niche. There are plenty of topics and sub-categories to focus on within each and every niche out there, no need to go mixing in other, unrelated topics.

2. Too Much Exact-Match Anchor Text

Interlinking is an awesome SEO tool, no doubt about that. The problem is, when you use too many exact match anchor text in your content, you’re setting yourself up for an over-optimized website mess.
Yes, an exact match anchor here and there is ok, even good as it can increase your SEO. But there is definitely such thing as too much.

Here’s an example of an exact match anchor:

Check out our awesome blog posting service

(links to: example.com/awesome-blog-posting-service/)

Do you see? The anchor text is the exact same string of words as the URL. You can do this, but do it very sparingly.

A better option would be to spread your anchor text across a sentence fragment like “Blog posting is a service that provides awesome SEO benefits.” My keywords are still in there, but they’re diluted by spreading them out across the sentence.

3. Using More Than One H1 Tag

The H1 header is meant to identify your page’s MAIN heading. There should only be one main heading—there’s plenty of other H-tags to use for your sub-headings.

Using more than one H1 tag on a page is over-optimization, don’t do it.

Go ahead and go crazy with your H2s, H3s, H4s, etc., but just stick to one H1.

4. Keyword Stuffed Footer

Your website footer is another area to check for website over-optimization. Your footer should be designed with the user in mind—it should be a nice closure to your page not a place to stuff in last-minute keywords.

Footers receive minimal crawler recognition because of their position so don’t waste your time trying to increase your ranking by adding in keywords to the footer, it’s a recipe for over-optimization.

5. Linking to Only Top-Level Navigation Pages

The last place I recommend checking for over-optimized website pages is in your links. A healthy link profile has links that point to the home page AND deep internal pages.

An over-optimized webpage has a ton of links that go only to the homepage or other top-level pages like the services page or contact us. Mix it up by pointing some of your inner links to deep internal pages and blog posts.

Time to De-Optimize!

It’s easy to overdo it with SEO techniques, and what you might not realize is that it’s hurting you rather than helping you. Now that you know what to look for, take some time to comb through your website and see if there are any red flags and then work to fix them.

Don’t have time? We offer comprehensive website auditing services that will tell you exactly where your content stands and what improvements can be made to help increase your SEO and conversions as well as avoid over-optimization penalties.

A Beginner’s Guide to Keyword Research

​No matter what algorithm changes Google throws at us, one thing will always remain true: you need to do keyword research before you try to rank.

We’re going to break down everything you need to know about keyword research so that you can get started writing and ranking!

Let’s start with the basics…

What is Keyword Research?

Keyword research is the process of identifying and analyzing search terms that people enter into Google. These are actual search terms and phrases that people are using, and you can use those to help build your content strategy as well as your overall marketing and SEO strategy.

Why Is Keyword Research Important?

If you follow SEO and digital marketing trends at all, you’ve likely heard that keywords themselves are not as important as the ability to rank for the actual searches people conduct every day. Today, it’s all about user intent.

Google has gotten much smarter and more intuitive over the years. It’s the intent behind the keyword and whether or not your content solves the problem. That being said, keyword research is still as relevant as ever.

Keyword research will tell you what topics people care about and how popular those topics are. By researching keywords that get a lot of search volume each month, you can identify and sort your content into topics to create content on. After that, you can use those topics to determine which keywords to target.

People take to Google to answer questions and solve problems. By researching keywords, their search volume, and general intent, you can answer the most pressing questions that your audience is asking.

It’s all about providing value. Let’s jump into one of the easiest keyword research strategies there are for identifying topics and phrases that are relevant to your business and will help boost your rankings and grow your traffic.

content audit

How to Implement Keyword Research Strategies To Optimize Your SEO Strategy

Step # 1: Create a list of relevant topics based on your business.

First things first, take some time to think about the topics that you want to rank for in terms of generic subjects. You should be able to come up with anywhere from 5-10 different topics relating to your business and what you offer.

It’s helpful to put yourself in the shoes of your ideal customer—what types of topics does your target audience search for and want more information on?

For example, if you’re an electrician, you might come up with several general topic categories like:

•Residential electrician (5k)
•Commercial electrician (6.5k)
•Circuit breakers (90k)
•Interior lighting (10k)
•Exterior lighting (22k)
•Electrical Rewiring (590)
•Transformers (4.5k)
•Exhaust systems (2k)

The numbers in the parenthesis to the right indicate the monthly search volume. You can use this data to gauge how important these topics are to your target audience and how many potential different sub-topics you need to create to be successful with that keyword. The higher the search volume, the more competitive and difficult the keyword will be to rank for.

Step # 2: Identify keywords for your topic buckets.

Now that you’ve identified a few broad topic buckets that you’d like to focus on, your next step is to determine which keywords fall into those topics. These are the specific keywords and key phrases that your target customer is searching for.

For example, if we take a look at the topic of “residential electrician”—you would brainstorm some keyword phrases that you think people would type into Google related to that topic. Some key phrases for this topic may include:

•Why you need a residential electrician
•Residential electrician for new construction
•24-hour residential electrician
•What does a residential electrician do?

The objective of this step isn’t to come up with your final list of key phrases, but rather to write down some phrases and subjects off the top of your head that you think potential customers may be searching for.

*Pro-Tip: Download the free browser add-on, “Keywords Everywhere.” This tool shows you search volume, CPC, related search terms, and more.

Step # 3: Research Related Search Terms.

You may have already started this in the previous step. If not, it’s a great way to add more meat to your list of possible topics and a great place to use a tool like Keywords Everywhere.

Google also has the handy feature at the bottom of the search engine results page (SERP) that will give you related search terms.

The image above shows the related search terms for “residential electrician.” You’ll notice the search volume to the right thanks to the Keywords Everywhere browser add-on.

To find even more key phrases, type some of these related search terms into Google and then check those related search terms.

Step # 4: Make sure you have both long and short-tail keywords.

If you’re not sure what long and short-tail keywords are, let’s run through it quick:

Short-tail keywords are generally one to three words in length and pretty generic. Long-tail keywords are longer key phrases that typically contain more than three words.

Short-tail keywords are usually more difficult to rank for than long-tail ones.

It’s important that you have a mix of both in your content strategy so that it’s balanced with short-term wins and long-term goals. You can actively work towards ranking for the short-tail keywords with lots of search volume while you simultaneously see success in ranking for longer tail keywords.

For example, let’s take the short-tail keyword “electricians,” which has 34,000 searches per month and compare it with the long-tail key phrase “how to find an electrician” which has 210 searches per month. Which one do you think will be easier to rank for?

“How to find an electrician” will likely be much easier to rank for because it’s less competitive. But don’t get discouraged. While it’s true that the short-tail keywords get more traffic, the traffic you’ll get from a more specific key phrase is usually the more desirable traffic.

Why? Because when someone is looking for something so specific you have the opportunity to answer their exact question as opposed to someone who is just searching for something very general.

Someone who is searching for “electricians” could be looking for a wide range of different information. They may be looking for an electrician's salary, what electricians do, how to find electricians, etc. When someone searches for “how to find an electrician” you know exactly what information they’re looking to find.

Step # 5: Research the competition.

Start digging around to see what your competitors are up to. What keywords do they rank for?

Just because your competition is ranking for a certain keyword doesn’t necessarily mean you need to target that same one, however, it’s super helpful to take into consideration when you’re creating your list of keywords.

There’s likely going to be quite a few keywords on your list that your competition is ranking for, but there may also be some that they don’t know about or don’t seem to care about. Finding these gems allows you to assert yourself as an authority in the niche by taking a slightly different approach and capturing traffic from lesser-known keywords.

How do you see what your competitors are ranking for? You can always do it the manual way and open up an incognito window and browse the SERP, or they are plenty of SEO tools that will make the process easier. SEMrush and AHREFS are both great options for analyzing your competitors.

Step # 6: Get to work creating content that’s designed to help you rank for the keywords you identified!

Whether you’re creating website content, blog posts, or a sales page--it’s important that you use the keywords that you identified as relevant to your customers when you create the copy.

Want More Keyword Research Tips and Strategies?

Follow along with us on Facebook and Instagram for tangible keyword research tips that you can use in your content.

 Need additional help with your business content creation? Fill out our form and we’ll be in touch!

How to Interlink Your Blog Posts Naturally

How to interlink blog posts naturally

Your Guide to Interlinking Blog Posts to Increase SEO

If you have a regular blog for your business, kudos! You’re already light years ahead of many businesses. Creating regular posts for your business blog brings so many benefits to your marketing efforts.

The question is, are you interlinking within your posts to boost your SEO effors? If not, listen up, because this strategy can seriously improve your rankings, increase the number of indexed pages you have, and improve brand awareness.

There’s so much noise out there about link building for SEO, and while that’s surely the best way to increase rankings and build trust, you can’t forget on-page SEO tactics that can be equally as important.
Read on for my guide to interlinking blog posts naturally to boost your SEO efforts.

What is Interlinking?

Interlinking is just like it sounds--linking your blog posts and website content together, keeping visitors on your site. So, you could have a brand new blog post go up, but you could mention a concept you wrote about in another blog post and link to that in the text of your new blog. Or, you can throw in a call to action that links to your freebie and so on.

Why do this? Because interlinking your blog posts are meant to allow search engines to easily crawl and index all your pages. Additionally, it gives search engines a chance to see the structure of your site.

A clean site structure equates to more pages getting indexed, which increases your chance of your blog posts getting matched to search inquiries. Google strives to provide the best overall experience as well as the best content for search queries, so the quality of your site layout comes into play when rankings are being determined.

Benefits of Interlinking Website Blog Posts

Besides helping to boost your SEO, there are plenty of other benefits that interlinking can provide.

Internal website links make it easier for your readers to navigate your blog and find more content. This is crucial for retention rates and brand recognition.

Think of it this way, you drew a new reader in with a blog post, they read it through and then clicked exit because they’re all set. But that’s not what you want. Wouldn’t you rather provide plenty of opportunities for your reader to engage more with your brand? Of course, you would.

When you incorporate anchor text links in your blog post, it’ll lead your reader to another relevant post, and before you know it, the reader is exploring your whole site because they love what you’re doing and saying and you're providing them with a ton of value.

Each anchor text link serves as an invitation for your readers to explore more of your brand and engage with your content. Your bounce rate will go down and, assuming you have a lead magnet or email list pop-up system in place, you’re more likely to get that reader to subscribe and keep coming back for more.

thumbs up gif

How to Interlink Blog Posts

Before you interlink your blog posts, take a second to make sure you know how to write blog posts that rank. There are a few structural systems and keyword pieces that should be in place before you should start thinking about linking.

When it comes to interlinking SEO strategies for your blog, the number one thing to keep in mind is to keep it natural. Smart SEO links are easy to accomplish.

Although your blog may cover many different topics, chances are they’re all related in some way. They should all have a common thread that brings readers back to your brand.

When your content all centers on a similar topic or overarching theme, it's common to mention something in a blog article that you’ve already written an entire blog post about or mentioned elsewhere. This is the perfect opportunity to link these two posts together.

For example, let’s say you’re writing a blog post on how to French braid your hair. In your post, you may mention that French braiding is one of the best hairstyles in 2019. If you already have a post on your blog titled “Top Hairstyles of 2019,” you would link to it. Pretty simple, right?

If you’re like me, you’ll start writing a blog post about one topic and then realize there’s a bunch of other topics that you could take a deeper look at and create additional blog posts for, and then you can link them together. It all becomes one giant, exciting puzzle.

It’s also wise to link to other pages on your website, not just other blogs. Going back to the French braiding example, in the post you may mention something about finding a hairstylist where you could insert a link to your services page. That link will then boost your services page because it has another relevant link to it.

Lastly, you should always have a call to action link. This is usually at the end of the blog post, but it’s where you ask the reader to take the next step and give them the link to do so. The next step could be asking readers to give you a call, set up an appointment on your calendar, subscribe to your email list, download your freebie, etc.

The last thing you want to do is ask them to act, but not give them a way to take action immediately aka an interlink, you’ll likely lose them. Most people aren't willing to go searching around your site to figure out the next step. You've got to make it simple for readers to continue on their journey with your brand.

Don’t Do Too Much

While interlinking SEO strategies like this one will certainly help boost your rankings, brand awareness, and retention rates, if you overdo it, you could get penalized.

Putting too many exact match keyword anchor texts in your content will raise a red flag and look super spammy. You want your content to look, feel, and read very naturally.

You can master the art of interlinking for SEO by creating awesome content and then linking naturally and selectively. Once you get the hang of it, I’ll feel like second nature and it’ll help you think of new blog topics to write about.

Feeling lost? Want more information? Want to implement a great blog strategy but don’t have the time? Get in touch!

I offer monthly blogging packages that incorporate all the best blogging techniques for you. The best part is, you can have all your blog posts done for the month and ready to go for weekly posting. Blogging on auto-pilot!

How to Write a Killer Affiliate Product Review That Converts

Raise your hand if you want to make money while you sleep.

Seriously, affiliate marketing, if you can figure out how to do it effectively, is one of the best ways to earn passive income.

Internet marketers and influencers make it sound easy-breezy to make affiliate commissions, but is it?

The truth is, there’s a lot that goes into a successful affiliate marketing campaign. As someone who has written a lot of affiliate content and who has also successfully made money in affiliate marketing, I have some great tips for how to write a killer affiliate product review that converts.

When it comes to affiliate marketing, there’s a lot to talk about, but for the sake of this article, let’s focus on writing an affiliate review that’s optimized for conversions.
Ready? Let’s dive in…

What Makes A Good Product Review?

The first, and most important thing to remember is to make sure your review post is honest. An honest, informative post will help to establish authority and trust with your readers.

Additionally, you should speak to your readers as if you were speaking to your friend. Be engaging, open, and honest in your review.

You want to establish yourself as an expert in the niche, while remaining authentic with your review. The last thing you want to do is be misleading.

How do you do this? Well for starters, you should know and understand the product you are promoting. How can you provide an honest review if you’ve never used the product or haven’t put in the time to do the research?

Your review should include your opinions, both the good and the bad. You may be tempted to just rave about the positives of the product, but this technique can actually create doubt in the reader.

When people are looking to buy a product or service, they are looking to solve a problem and they want to understand everything they can about the potential solution before they open their wallet and make a purchase.

As in most cases in life, honesty is the best policy when it comes to affiliate product reviews.

Structuring Affiliate Product Reviews For Max Conversions

If you’re writing affiliate content, I am assuming that your intention is to convert your traffic to paying customers and win a commission.

So, let’s talk about how to structure your affiliate product reviews for maximum conversion:

One thing that I love doing with affiliate content is creating a table of contents. A good product review is long, and sometimes people don’t want to read the entire thing. Some people want to jump ahead to the section that they feel is most relevant to them.

Adding a table of contents to your review will make it more user friendly and easier for the reader to navigate. Without a table of contents, people often just see a page of long-form content and don’t want to be bothered with scrolling endlessly to find the section they most want to read.

Here are the sections I recommend including in your review:

Affiliate Review Creation

1. Intro

Writing an affiliate post should start out the same as any blog post you write; it should have a good intro that catches your reader’s attention.

Start by hooking them in, then let them know what the post is going to be reviewing.

2. When You Made The Purchase/Wrote the Review

If you are reviewing a course or program that is affected by a timeline, this is an important fact to mention right off the bat.

 For example, let’s say you’re reviewing a workout program. It would be wise to say something like I began this program on (this date), and lost 10pounds and 13 inches in just 3 months. 

3. Why You Made The Purchase

People make purchases based on emotion. The more you’re able to connect with your readers and play to their emotions, the higher your chances are of them clicking your affiliate link.

You need to figure out exactly what type of person this product was made for and then get inside their head and speak directly to them. What are their pain points?

Going back to the workout program example, maybe you purchased it right after you had a baby. You were feeling insecure, unsure, and unhappy with the way your body looked.

You were ready to regain your confidence and start taking some time to do something for yourself again.
These are the kinds of things that your readers will relate to, they may be in the exact same place as you were when you first purchased the product.

When you talk about why you purchased the product or service, again, always be honest. It’s the honesty and vulnerability that will resonate with people.

Talk about any reservations you had before committing to the purchase. Was the price a point of contention? Was it missing a component that you hoped it would have? 

4. Product or Service History

Here’s your chance to provide some valuable information about the product or service itself. Every product has a story, and it’s up to you to convey it to the reader in a way that will help entice them to buy.

Just like every product has a story, every product was created to solve a problem. Talk about the problem(s) that this product was intended to solve and some of the key features.

5.What Makes This Product Stand Apart From Its Competition?

Here’s where you want to mention what makes this product unique. You can even call out the specific competitors.

Address subjects like how the product or service you are reviewing is different from other options out there and why this was the best fit for you.

6. Talk About the Pros and Cons

Who doesn’t love a good pros and cons list? We’re all weighing them out in our heads during the buying process, why not make it easier by putting them down on paper for your readers?

This is probably my favorite part of writing an affiliate product review because you get to be really honest and, ultimately, really helpful to the reader.

You should talk about the positives and the negatives of the product your reviewing, but do so gently. You want to be honest, but you don’t want to turn the reader off from buying completely.

A good strategy for listing the “cons” of the product or service is to talk about aspects that you think the creator could improve upon, or things that you wish were included.

If it’s a product you’re reviewing, could it be offered in varying shapes and sizes to make it more versatile?
For a course, is there a topic that you would have liked to see included?

Price is often a major deterrent for people. Help soften the blow by offering other, similar options that are priced more affordably, but solve the same problems.

7. How Has This Product or Service Helped You Personally?

Your readers want to know exactly how the product or service that you’re promoting helped you so that they can envision the same results for themselves.

You lost 10 pounds and 13 inches by following this workout plan? Awesome! Include some before and after shots for proof.

You gained 1,000 new Instagram followers by utilizing the training in an Instagram course? Great! Show some stats and screenshots of your engagement and growth.

The key here is to be honest, relatable, and excited about not only the results you achieved, but helping to spread the word so that others can achieve similar results.

8. Conclusion

A good affiliate product review always ends with a recap and conclusion.

Would you purchase this product or service again? Would you recommend it to your friends and family? Was the price worth it? Did you get a good return on investment?

This is your last chance to give your reader your honest recommendation. You can also add in some social proof, or customer reviews, that back up your review and further persuade readers to click your link and buy.

How to Write a Product Review Examples

Now that you’ve got the structure down, want to see a couple of examples? Below are a couple of affiliate reviews I wrote and convert on.

How to Write Affiliate Product Reviews Conclusion

​Making money from affiliate commissions is one of the best ways to add a passive revenue stream to your business.

It’s certainly not a get-rich-quick scheme, it takes a lot of time, energy, and skill to get people to click your link. That being said, affiliate marketing done right can net you a nice income.

Want to start making money through affiliate marketing, but don’t have time to do the research and write the reviews? Let me help!

Check out my online shop where you can order affiliate product review content quickly and easily.
If you have any questions about affiliate review writing, get in touch


Top 5 Ways to Make Your Website Copy Work For You

So, you’re a business owner and you have a website, great!

The problem is, no one is visiting it, or if they do, they’re clicking off and leaving within seconds and definitely not buying what you’re offering. If that sounds familiar, you’ll want to keep reading.

You’re probably sitting there asking yourself why you’re not converting. You’ve double checked that all your links are working, you paid good money to get an awesome theme and graphics, but you’re not winning.

If this sounds like you and your business’ website, the problem may very well lie in your website copy. Your content strategy, or lack thereof, is probably not designed to convert.

Your site may look great, it may have awesome functionality, maybe you even threw a couple of keywords in there. The thing is, converting traffic to customers takes more than just a pretty design. You need website content that is on point.

If your website is not converting like it should, follow our Top 5 Ways to Make Your Website Copy Work For You. 

Step Number 1: Know Your Audience

This may seem like an obvious step,but it's an important one that many people don't get quite right.

Many business owners try to write to everyone, they want to be all-inclusive. They want to create generic sounding content because they’re afraid of niching down too much.

While this strategy is a nice concept, it just doesn’t work. Here’s why; your product/service/brand is not for everyone, it just isn’t.

That being said, it IS for some people. So, you need to figure out exactly who your product or service is for and then speak directly to them in your website copy.

The bottom line is, if your copy isn’t relevant and aimed at your prospective clients, it won’t convert.

Don’t write your copy in an attempt to speak to and please everyone. Define your ideal customer or client and then speak right to that person.

Defining your target audience or ideal customer involves digging in and doing some research. You should be asking questions like the ones listed below to help you put yourself in the shoes of your target customer as you write your website copy.

What do they do? 

What are they searching for?

What questions do they need answered/problems do they need solved?

What are their pain points?

What are their fears?

What are their goals?

After taking these questions into consideration, take a look at your current copy and ask yourself:
Does my copy speak to my target audience?

Is it relevant to their needs?

Am I agitating their pain points and then providing them with a solution?

If the answer is no, that’s your cue to go back to the drawing board and create some fresh web content that’s engineered to speak to your target audience. 

Step Number 2: Communicate Clearly

Your website copy needs to be clear. Great copy is simple and easy for anyone to read and understand.

And the best way to kick things off is by catching your reader’s attention right out the gate.
You really only have a few seconds to make a great first impression with your copy. If someone lands on your site and doesn’t like what they see or feel compelled to keep reading, they’ll hit that red X and keep it moving.

You need to be clear and to the point about who you are and what you offer from the first word of your website content.

How do you do that? You create a headline that packs a punch. It should be short, sweet, and should hit on a particular pain point or benefit that resonates with your audience.

Once you’ve grabbed their attention, keep it by providing clear, concise website copy that explains exactly what you offer and how it will help them.

Additionally, it’s important to not be too vague. For example, if you are a fitness coach and you say, “I’m dedicated to helping you achieve the body of your dreams.” That’s great, who doesn’t want the body of their dreams?

But that statement is too vague, your readers will wonder how you’re going to help them achieve that goal. Do you offer shakes? Does this involve an intense work out plan? Do I need to take diet pills?

So, try this “I’m dedicated to helping you achieve the body of your dreams by implementing a proven, non-restrictive meal plan and mild exercise program that works in sync with your body and lifestyle.”

OK, so now I know that this person is going to help me achieve my health goals by offering a simple diet and exercise plan.

By being too vague, you are selling yourself short and missing out on potential sales. Again, speak directly to your target client and clearly communicate how you will help them.


Step Number 3: Provide Value

You’ve drawn your ideal clients in and got them hooked with your awesome copy that’s clear, relevant, and exciting. Now it’s time to provide them with a ton of value.

How do you do that? You show them that you know and understand their pain points and you highlight exactly how your product or service can solve their problems.

Tell them exactly why they should use your services, what makes you stand out from the rest of the crowd.

For example, maybe you’re a carpet cleaning service, why should your website visitors choose your company to clean their carpet over the big-name chain?

For starters, you can hone in on the fact that you’re a locally owned and operated company that’s been serving the area for 50 years. You care about your community and the people inside it.

State your unique value and what sets you apart from the competition. Offer a unique proposal that they aren’t seeing anywhere else.

Make sure your copy makes it seem as though your company is the best and only choice when it comes to what you’re offering.

Step Number 4: Show Them You're Trustworthy

Anyone can put convincing words on paper (or a web page), but should they be trusted? Why should your perspective clients believe what you have to say?

You need something that shows you are the real deal and worthy of their business. This is where testimonials come into play.

Testimonials will offer the proof you need that you can deliver on your value.

Just like your website content, you don’t want your testimonials to be too vague. You want them to speak to what you offer and how your product or service directly helped your customer. 

Step Number 5: Call to Action

You could have the most compelling copy in the world and the most endearing testimonials, but if your website is not actionable, it won’t convert.

It's important to make sure you are offering your audience plenty of opportunities to take action. Your call to action (CTA) button will help you close the deal, so make sure there are plenty of them.

Your CTA should be a button on your website with persuasive copy that incites the reader to take action now. The more CTAs you have on your page, the higher your chances that the reader will click on one of them.

This is how you turn your traffic into paying clients, by providing them with the offer and then asking for their business. 

How’s Your Website Copy Looking?

Now that you know how to make your website copy work for you, go take a look at what you currently have on your site.

Does it draw the reader in immediately? Are you speaking to your target audience? Do you identify the problem, agitate it, and then provide a solution?

Are you making it clear why customers should choose your business? Do you have testimonials to back it up?

Are you giving your readers the opportunity to take action? Are they excited enough about what you’re saying to click that call to action button?

Feeling lost? Overwhelmed?

If you need help with your website copywriting, get in touch! We can help you strategically design your website copy to clearly communicate your offer, connect with your customers, and increase your sales. 

Should You Hire a Fiverr Copywriter?

​If you’re a business owner, you already know that you need great copy for your website, blog, and brand in order to make the best impression on your audience and generate the most sales.
But, as a busy business owner, you don’t have the time to write all your own content and you want to outsource. (P.S. check here for our top 4 signs that you should outsource your content writing)

The question becomes, where do you find the best business copywriter and how much should you pay for content?

If you’ve done any research into finding a business copywriter, you’ve likely come across several freelancing platforms like Fiverr and Upwork that appear to have the solution to your problem.
But are those $15 blog posts from Fiverr a good investment or a complete waste of time and money?

As someone who got their start on a freelancing platform, similar to Fiverr, and who has also purchased content from these platforms, I can provide a unique perspective into whether or not you should trust your business content to a Fiverr copywriter.

Should You Trust Fiverr Copywriting?

This question could be posed for a multitude of freelancing platforms, not just Fiverr. There are dozens of platforms out there advertising that they have the best freelance copywriters, and their content is cheap!

There’s no doubt that you can get inexpensive content on these platforms. We’re talking an average of $10-$15 per 500 words of content. But, if someone is willing to create content at such a low price point, how likely is it to be of high quality?

Here are a few reasons why hiring a Fiverr Copywriter may not be the best investment for your business: 

Why Fiverr Is Bad For Serious Business Owners Who Need High-Quality Content

1. You Get What You Pay For

$5 for a 500-word blog post on a topic of your choice with keywords and images included? Sound too good to be true? That’s because it probably is.

Writing content is hard work. It takes time, research, energy and a natural knack for stringing words together. No copywriter who is worth their salt will charge such a low price for content.

In fact, it’s an insult to content writers everywhere when so-called writers charge peanuts for content. These people are de-valuing a service that should be held with the highest of regard.

After all, the content you put out for your brand dictates potential customer’s impression of your business.

I have personally ordered content from a freelance content copywriter on a popular platform that was marketed as “quality content at pocket-friendly prices,” and let me tell you, it stunk.

You may wonder why I would outsource content when I make a living writing content and, the truth is, I got curious. Was I charging too much for content? Could business owners really get great content for cheap?

The answer to both questions was no.

No, I wasn’t charging too much for content, in fact, I should charge more! And no, you can’t get content that’s good enough to represent your brand and be the message you send out to your audience for cheap.

The truth is, if you want high-quality, SEO focused content that’s personalized for your brand, it’s going to be an investment, but one that will be well worth it. 

2. Spun or Plagiarized Content

Anyone can dub themselves a copywriter and set up a gig on Fiverr, literally. All it takes is a computer and an internet connection and you can start your new career as a freelance writer.

But what if you have no experience whatsoever in copywriting? You steal other people’s content of course!

I can’t tell you how many negative Fiverr reviews I have read from customers that say they purchased content, only to find out that the content they were given was “spun,” or re-written to make it “unique”.

Have you ever read spun content? It’s complete crap and even if you only paid $5 for it, you wasted your money.

Worse yet, some writers will actually steal whole pieces of content from others on the internet and try to pass it off as their own. This is a huge no-no and can end up costing your business some serious penalties.

When you hire a business copywriter, you shouldn’t have to put your content through a plagiarism checker like Copyscape, you should feel confident that they are writing 100% unique content that is custom tailored to your business and brand. 

3. Non-Native Writers

Let’s face it, no matter what country you do business in, you want a copywriting professional who knows and speaks the language of your customers.

If you live in the US and your company operates in the US, and your customers are in the US, it makes sense that you would want someone who is a US native to write your content.

Don’t get me wrong, I’m sure there are tons of non-native writers who absolutely crush content and can likely write better than most.

The problem with platforms like Fiverr is that scammers can easily post a gig with a made-up persona that can be misleading. They can use fake names, pictures and background stories that lead buyers to believe they are ordering from someone that writes in their native language.
Business owners only realize they fell victim to a Fiverr scam when their content comes back and it clearly was written by someone who is not fluent in their language.

When situations like this happen, there isn’t much you can do, unfortunately. The Fiverr refunds process tends to be slow, and unless your content was downright unusable, you may not win the dispute.

You end up with a piece of content that you can’t really use, and find yourself back at square one, looking for a business copywriter


Conclusion

Fiverr and other freelancing platforms can be a great place to find writers, for certain situations. Do I think you should trust your business’s important content that will be the face of your brand with them? Probably not.

I’m sure there are those “unicorn” Fiverr copywriters out there that provide exceptional writing at a fraction of the cost, and if you find one, don’t tell your friends! You’ll want to keep that weapon all to yourself.

If you want personalized content creation that’s designed to boost your rankings and help you convert, you need Business Copywriting Services.

To learn more about how our copywriting services can help your business, get in touch today!

4 Signs That You Should Outsource Your Content Writing

When it comes to writing content for your business, no matter what the vertical, it’s imperative that the content you put out for your customers is top-notch.

 There’s a lot at stake if your content doesn’t show off your business in the most flattering and compelling way possible.

Ultimately, it is up to the business owner whether or not you choose to keep your content creation in-house or outsource it. This article will talk about the top 4 signs that you should outsource your content writing. 

Blogging Should Be a Non-Negotiable for Your Business

If you’re a business owner with an online presence and you’re not blogging, you’re missing the boat…and a whole lot of brand exposure and money.

In fact, according to a recent study conducted by HubSpot, found that even producing 1-2 new blog posts per month can increase your b2b leads by up to 70%.

The bottom line is, businesses that blog consistently have more indexed pages with Google, which equates to more search traffic, visitors, brand awareness, and revenue. Simply put, blogging is a no-brainer.

If you’re a business owner who’s struggling with blogging, it may be time to outsource your content creation. Here are our top 4 signs that it’s time to outsource your content to the experts so that you can focus on the other aspects of your business. 

1. You Don’t Have The Time to Get it Done

Speaking of other aspects of your business, if you’re a business owner, you have a ton on your plate! This is perhaps the most common reason for outsourcing content-you just don’t have the time and energy to get it done.

You know you need content, but you always feel like you’re behind the eight-ball in your business, while being pulled in a million different directions-blogging can easily get shoved to the back-burner. Sound familiar?

You’re certainly not alone! Creating content is one of those “should do” aspects to your business, but there’s no one holding a gun to your head to get it done, so it often gets pushed off for a later time that usually never comes.

If you don’t have the time to write blog posts, sales copy for your next product launch, or create that eBook you’ve been meaning to write-don’t push it aside! Outsource your content to a credited writer who can take that task off your plate. 

Outsourcing Your Content

2. You Don’t Know SEO

Let’s say you do have the time to consistently create content for your brand, but you have no idea what SEO is, let alone how to incorporate it into your writing.

Here’s the thing, if you don’t know SEO techniques and best practice, you need to either:

If you want to learn how to write for conversions yourself, good for you! There’re tons of resources out there, both paid and free, that will help you at least learn the basics.

In fact, you can check out our blog post on Your Official Guide to Writing Blog Posts That Rank 2019 for a few handy tips and tricks you can implement into your next blog post.

If SEO sounds like a foreign language to you and you’re dreading the thought of learning it-outsource it!

3. You Think Creating Good Content is Easy

If creating quality content were easy, we’d all be doing it, right? The truth is, creating copy that speaks directly to your audience, incites action, and makes sales is an art form.

It’s harder than you think to be informative and entertaining, while also sticking to your brand’s voice. Speaking of which, do you know what your brand’s voice is?

People who identify as writers have a natural knack for words and how to string them together in a cohesive way that not only makes sense, but also grabs readers’ attention and keeps it. It takes hard work, intention and research to create this kind of content.

If you think writing engaging content is an easy task to accomplish, you’re probably not writing engaging content.

4. You’re Moody and/or Fragile

Since your content is the message you’re putting out to the world about your brand, it’s vital that it always represents you in a positive light. There is such a thing as bad publicity, and trust us, you don’t want it.

There are countless examples of business owners who have taken to social media or their blog to defend themselves or make bold statements that have landed them in hot water.

If you don’t have a calm demeaner and great customer service and PR skills, you may want to consider outsourcing your content marketing to someone who does.

Often times, a person outside of your company can provide a more objective, neutral approach to your content strategy and ensure that your business is always being represented in a positive manner, regardless of what may be happening behind the scenes.

Quick Tip

There are going to be people who don’t like you, your business, or what you stand for and they will make that clear. Rather than be the next CEO to have a social media breakdown or have a hateful blog post go viral, outsource online marketing to someone who is not invested and will not feel personally attacked when your business experiences some criticism.

You Don’t Have to Do it All

Remember, CEO doesn’t stand for Chief Everything Officer. If writing isn’t your strong suit and you lack passion for it, outsource it!

Whether you’re looking for website copywriting for your site, or regular blog posting, we can help you to amplify your voice and bring your message to your target audience.  

If you’re ready to outsource writing services to a professional, get in touch today to learn more!

And if you’re not ready to outsource online marketing and you want to keep it in-house, be sure to download our free eBook Top 5 Tips to Create Content That Convert

Your Official Guide To Writing Blog Posts That Rank 2019

​If you saw our post on “Is Blogging Dead?” then you know that the team at Business Copywriting Services believes wholeheartedly that blogging is still very much alive and as relevant as ever.

The key to a high performing blog is consistency. Every blog should have a solid base of content, however, it’s the consistency that’s the real factor for search engine rankings.

The problem is, you can’t just write for the sake of writing and expect to rank or that people will find their way to your blog. Anyone can churn out a bunch of 300-500 word articles but having them rank is a much harder task.

Blogging as an inbound marketing strategy works. It’s been proven time and again that you can generate qualified leads through blogging.

In fact, recent studies show that businesses and marketers who blog consistently will get over 126% more leads than their counterparts who do not.

Regardless of what industry you’re in, it’s easy to set up a quick WordPress blog and get to work creating high quality content that your customers or audience are looking for. But, in order to rank in Google and drive traffic to your website, you need a proven strategy to implement.

You need a system that you can utilize on a consistent basis that will help build brand awareness, attract your target audience and get the coveted first page rankings.

Enter: “Your Official Guide to Writing Blogs Posts That Rank 2019.” In this in-depth guide, we will show you the proven, step-by-step process we use to create SEO friendly blog posts.

Get to Know The Anatomy of The Perfect Blog Post

Thousands of successful businesses have discovered the power of blogging to help them build a highly profitable business. What these successful businesses have come to understand is that not all blog posts are created equal.

A strategically planned blog post has the ability to go viral and drive thousands of people to your blog. That being said, you can still get great search engine rankings with just systematic blogging alone, without the intent of making a viral sensation.

The key is, blogging should always be rooted in providing massive value to your audience. This sentiment is true across all industries, topics and niches.

Here’s the structure, or anatomy, that I use to craft my blog posts: 

1. Catchy Headline

It always starts with a catchy headline that grabs the reader’s attention and piques their interest. This is the first thing your reader will see, make sure it stands out and incites intrigue.

2. Cool Picture or Graphic

This is another element that stands out right away to the reader, and it’s also a great way to break up text. Choose pictures that are relevant and stand out.

3. Introduction to the Topic

You should use your introduction as another opportunity to grab the interest of the reader, ensuring they stay long enough to read your blog post all the way through.

Short, sweet, and concise usually fairs better than long-winded. 

4. Lead In​​​​

This part should immediately follow your introduction and it should tell the reader what they can expect to read in your article. Describe the main points of your article here.

5. The Meat

Now that you’ve made your introduction and explained what readers can expect, it’s time to get to the meat of the article, or the main points.

Your delivery method depends on your personal style and the topic at hand. You can use bulleted lists, numbers, or headers over paragraphs to break your points up. 

6. In Conclusion

Don’t think too much about your conclusion, you don’t need to reiterate all the same points you made in the article. A short, sweet recap will do just fine to ensure you’re not leaving your readers hanging.

7. Invitation to Learn More or Engage

Lastly, you should always invite your readers to engage more with the blog post or your brand.
You can ask an open-ended question like “what feature resonated most with you?” Or, you can invite readers to share the post on various social media channels for more exposure.

Another great idea is to link to another blog post or offer from your brand. Something as simple as “Want to learn more? Click here for….” This invites readers to engage more with your brand without sounding salesy. 


Provide Massive Value

Each and every blog post you curate should come from a place of genuine desire to provide value to your reader. If you’re writing blog posts simply for the sake of getting search engine rankings, you’re going about blogging the wrong way.

There are way too many generic blog posts out there, you need to create content that is useful and relevant for your readers. It should not only answer their questions, but also prompt them to take action.

In order to best serve your audience, you need to have a few tools in your blogging tool belt that help you to make sure you’re catering to your reader and providing consistent value.

First, you have to do keyword research. This is non-negotiable. No, this doesn’t mean your content will be spammy or keyword stuffed, this means that you are taking a look at what your audience wants and needs more information about.

There are dozens of keyword research tools out there. Play around with a few and find one that you find useful and easy to use. Then, choose some long-tail keyword variations to weave into your blog post that will help you rank.

You want to think of the keyword research phase as standing over the reader’s shoulder to see things from their perspective. What are they typing into Google? This is the best way to create posts that are relevant.

The more you’re able to consistently produce content that is relevant, unique, and actionable, the more you’ll grow a loyal following and earn a reputation for providing value.

Search engine rankings won’t happen overnight, but with time, planning and commitment, you will begin to see giant improvements in your search engine rankings. 

Now, Get to Work!

Now that you have the insight you need to create blog posts that rank in 2019, it’s time to get to work creating content that serves your audience.

Remember, value and consistency are key. Don’t overthink it, serve your target audience on a consistent basis and you’ll start to see your search engine rankings increase along with your audience.

As always, if you have any questions or comments, feel free to leave them below or reach out to me via email tami@businesscopywritingservices.com.

And if you haven’t downloaded my free Secrets to Writing Website Copy That Converts, be sure to do that. I go more in-depth with keyword research in this eBook, you don’t want to miss it!
Happy Blogging!

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