Category Archives for "Blogging"

The Top 5 Reasons Why You Need Monthly Blogs For Your Business

Top 5 Reasons Why You Need Monthly Blogs For Your Business

Are you producing monthly blog content for your business? No? Why not?!

Maybe you’re “not a blogger,” you’re a business that has a physical product or service to sell so you don’t think blogging is necessary, especially considering it would add to your already full workload. But I’m here to change your mind and tell you exactly why you need monthly blog content and how getting it done is easier than you think.

I cannot stress the importance of a blog for your business, no matter what type of business it is, enough. It should be an integral part of your marketing strategy as it is a potential gold mine for new customers to find and buy your product or service.

Monthly blogging sets you up for opportunities to get new visitors to your website each month who may not already be familiar with your brand, a chance to connect with the community you’ve already established, and an opportunity to convert website visitors into paying customers!

Producing consistent content gives your website an SEO advantage over your top competitors. All you have to do is follow our beginners guide on keyword research so you can write to rank as well as provide quality information to your readers!

In this article, I’m going to give you the top 10 reasons why you need monthly blogs for your business and how you can use them to boost your sales, community, and brand.

Monthly Business Blogging

1. Monthly Blog Posting Will Bring New Traffic to Your Website

This is perhaps the single biggest benefit to posting to your blog on a regular and consistent basis—more traffic! More traffic means more eyes on your site and your brand, and assuming you have an awesome brand and awesome content, that traffic will convert to sales!

And the cool thing is, the traffic that you get to your site through your blog posts may not even be looking for your product or service yet—they don’t even know they need it. But if you draw someone in with a killer blog post that's chock-full of tips, tricks, support, advice, etc., you have the opportunity to show them what your brand is all about.

You’re providing them with value before they even know who you are, which makes them more likely to engage further with your brand and find out more.

2. Blogging Regularly Will Boost Your SEO

Companies who blog receive 97% more links for their website. Whoa!

And you know what links mean—increased search engine rankings for your website.

In addition to increased links from regular, monthly blogging, you’ll also get more indexed pages for your site. The more pages you have indexed, the better your ranking will be.

If SEO feels confusing or stressful for you, blogging is one way to easily increase your site’s authority, trust, and ranking with Google. Of course, there’s a bit of science behind writing blog posts for SEO, but once you get that down, it’s relatively easy!

3. Blog Content Creates An Opportunity for Visitors to Get to Know You and Your Brand

This one relates to number one. With regular blogging on your business website, you’ll have increased opportunities to draw more, new traffic to your site. The traffic that you attract (thanks to your on-point SEO skills) is looking for your product or service, whether they know it yet or not.

If someone lands on your site to read one of your blog posts and they like what you have to say, it will encourage them to explore your site and your brand further. Maybe they scroll through and find another interesting blog topic to read, maybe they click on an internal link and end up on your services page, or maybe they click your social links and decide to follow you over there—in any case, your traffic is engaging more with your brand and building an awareness of who you are and what you do.

Even if your website visitor doesn’t buy anything from you, they now know who you are and if they continue to follow you because you’re consistently providing value-packed content and resources, statistics say that they’ll eventually convert to paying customers.

4. A Blog Will Help Build Your Email List

This one ties into the last reason why you need monthly blogs for your business. Another outcome of attracting new customers to your site is the potential to get them to sign up for your mailing list.

P.S. please tell me you have an email list!?

Whether you have some kind of lead magnet or “freebie” to give away or you just have a signup form. Pro-tip: most people are only willing to sign up for an email list if there’s something in it for them i.e. some kind of freebie that gives them tips, tricks, etc.

Once they’ve given you their email, you have permission to send them relevant information directly to their inbox! So, when you post your monthly business blogs, you can send out an email to notify your list and keep them familiar and engaging with your brand. This is a great opportunity to keep people on your list by offering them exclusive discounts, early access to products or services, and more.

The more people are familiar with your brand, the more likely they will convert to paying customers. And the more you do things consistently, like create monthly business blogs, the more your audience will trust you.

5. Your Blog is a Natural Place to Link Your Products or Services

Your monthly business blog posts are the perfect opportunity to subtly and naturally promote the products and services you’re selling. It’s natural because the blog posts that you write should all tie back into what you do or what you sell.

Check out our guide on how to interlink your blog posts naturally for more in-depth tips.

For example, let’s say you’re a wedding planner and you’re writing a blog post about “The Top 10 Tips for Planning a Wedding on a Budget.” In your blog, you’ll fill it with a ton of valuable tips and tricks because you’re an industry expert. And somewhere in there, you can mention that wedding planners aren’t as pricey as you think and that hiring one can end up saving the couple money—there’s a great opportunity to link to your service page where you offer affordable wedding planning services.

Besides linking your services into your content, you can also have things like banner ads and notification bars displayed that advertise your service or a special promo you’re running.

When people find value in the content you’re producing for their consumption, they’re more likely to buy from you. So, the biggest key to using regular business blogging to your advantage is to make sure you’re providing your audience with a ton of value.

This means you need to take the time and do the research to see what your audience wants; what questions are they typing into Google, what topics are trending in your niche?

This research can be done using keyword research tools, or if you already have an audience for your business, you can ask them what they’d like to read and learn more about. Instagram and Facebook polls are a great place to start to get some monthly blog content ideas.

“But I Don’t Have Time to Write Monthly Blogs For My Business”

If you agree that monthly blogs for your business are super beneficial, but you just don’t have the time to create them, outsource it!

With the increased traffic, SEO improvements, and increased brand awareness you’ll get through high-quality, SEO focused monthly blog posts, the price you’ll pay will be minimal compared to the time you’ll save and the ROI you’ll receive.

Check out our monthly business blogging packages and feel free to reach out with any questions or special requests!

How to Interlink Your Blog Posts Naturally

How to interlink blog posts naturally

Your Guide to Interlinking Blog Posts to Increase SEO

If you have a regular blog for your business, kudos! You’re already light years ahead of many businesses. Creating regular posts for your business blog brings so many benefits to your marketing efforts.

The question is, are you interlinking within your posts to boost your SEO effors? If not, listen up, because this strategy can seriously improve your rankings, increase the number of indexed pages you have, and improve brand awareness.

There’s so much noise out there about link building for SEO, and while that’s surely the best way to increase rankings and build trust, you can’t forget on-page SEO tactics that can be equally as important.
Read on for my guide to interlinking blog posts naturally to boost your SEO efforts.

What is Interlinking?

Interlinking is just like it sounds--linking your blog posts and website content together, keeping visitors on your site. So, you could have a brand new blog post go up, but you could mention a concept you wrote about in another blog post and link to that in the text of your new blog. Or, you can throw in a call to action that links to your freebie and so on.

Why do this? Because interlinking your blog posts are meant to allow search engines to easily crawl and index all your pages. Additionally, it gives search engines a chance to see the structure of your site.

A clean site structure equates to more pages getting indexed, which increases your chance of your blog posts getting matched to search inquiries. Google strives to provide the best overall experience as well as the best content for search queries, so the quality of your site layout comes into play when rankings are being determined.

Benefits of Interlinking Website Blog Posts

Besides helping to boost your SEO, there are plenty of other benefits that interlinking can provide.

Internal website links make it easier for your readers to navigate your blog and find more content. This is crucial for retention rates and brand recognition.

Think of it this way, you drew a new reader in with a blog post, they read it through and then clicked exit because they’re all set. But that’s not what you want. Wouldn’t you rather provide plenty of opportunities for your reader to engage more with your brand? Of course, you would.

When you incorporate anchor text links in your blog post, it’ll lead your reader to another relevant post, and before you know it, the reader is exploring your whole site because they love what you’re doing and saying and you're providing them with a ton of value.

Each anchor text link serves as an invitation for your readers to explore more of your brand and engage with your content. Your bounce rate will go down and, assuming you have a lead magnet or email list pop-up system in place, you’re more likely to get that reader to subscribe and keep coming back for more.

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How to Interlink Blog Posts

Before you interlink your blog posts, take a second to make sure you know how to write blog posts that rank. There are a few structural systems and keyword pieces that should be in place before you should start thinking about linking.

When it comes to interlinking SEO strategies for your blog, the number one thing to keep in mind is to keep it natural. Smart SEO links are easy to accomplish.

Although your blog may cover many different topics, chances are they’re all related in some way. They should all have a common thread that brings readers back to your brand.

When your content all centers on a similar topic or overarching theme, it's common to mention something in a blog article that you’ve already written an entire blog post about or mentioned elsewhere. This is the perfect opportunity to link these two posts together.

For example, let’s say you’re writing a blog post on how to French braid your hair. In your post, you may mention that French braiding is one of the best hairstyles in 2019. If you already have a post on your blog titled “Top Hairstyles of 2019,” you would link to it. Pretty simple, right?

If you’re like me, you’ll start writing a blog post about one topic and then realize there’s a bunch of other topics that you could take a deeper look at and create additional blog posts for, and then you can link them together. It all becomes one giant, exciting puzzle.

It’s also wise to link to other pages on your website, not just other blogs. Going back to the French braiding example, in the post you may mention something about finding a hairstylist where you could insert a link to your services page. That link will then boost your services page because it has another relevant link to it.

Lastly, you should always have a call to action link. This is usually at the end of the blog post, but it’s where you ask the reader to take the next step and give them the link to do so. The next step could be asking readers to give you a call, set up an appointment on your calendar, subscribe to your email list, download your freebie, etc.

The last thing you want to do is ask them to act, but not give them a way to take action immediately aka an interlink, you’ll likely lose them. Most people aren't willing to go searching around your site to figure out the next step. You've got to make it simple for readers to continue on their journey with your brand.

Don’t Do Too Much

While interlinking SEO strategies like this one will certainly help boost your rankings, brand awareness, and retention rates, if you overdo it, you could get penalized.

Putting too many exact match keyword anchor texts in your content will raise a red flag and look super spammy. You want your content to look, feel, and read very naturally.

You can master the art of interlinking for SEO by creating awesome content and then linking naturally and selectively. Once you get the hang of it, I’ll feel like second nature and it’ll help you think of new blog topics to write about.

Feeling lost? Want more information? Want to implement a great blog strategy but don’t have the time? Get in touch!

I offer monthly blogging packages that incorporate all the best blogging techniques for you. The best part is, you can have all your blog posts done for the month and ready to go for weekly posting. Blogging on auto-pilot!

4 Signs That You Should Outsource Your Content Writing

When it comes to writing content for your business, no matter what the vertical, it’s imperative that the content you put out for your customers is top-notch.

 There’s a lot at stake if your content doesn’t show off your business in the most flattering and compelling way possible.

Ultimately, it is up to the business owner whether or not you choose to keep your content creation in-house or outsource it. This article will talk about the top 4 signs that you should outsource your content writing. 

Blogging Should Be a Non-Negotiable for Your Business

If you’re a business owner with an online presence and you’re not blogging, you’re missing the boat…and a whole lot of brand exposure and money.

In fact, according to a recent study conducted by HubSpot, found that even producing 1-2 new blog posts per month can increase your b2b leads by up to 70%.

The bottom line is, businesses that blog consistently have more indexed pages with Google, which equates to more search traffic, visitors, brand awareness, and revenue. Simply put, blogging is a no-brainer.

If you’re a business owner who’s struggling with blogging, it may be time to outsource your content creation. Here are our top 4 signs that it’s time to outsource your content to the experts so that you can focus on the other aspects of your business. 

1. You Don’t Have The Time to Get it Done

Speaking of other aspects of your business, if you’re a business owner, you have a ton on your plate! This is perhaps the most common reason for outsourcing content-you just don’t have the time and energy to get it done.

You know you need content, but you always feel like you’re behind the eight-ball in your business, while being pulled in a million different directions-blogging can easily get shoved to the back-burner. Sound familiar?

You’re certainly not alone! Creating content is one of those “should do” aspects to your business, but there’s no one holding a gun to your head to get it done, so it often gets pushed off for a later time that usually never comes.

If you don’t have the time to write blog posts, sales copy for your next product launch, or create that eBook you’ve been meaning to write-don’t push it aside! Outsource your content to a credited writer who can take that task off your plate. 

Outsourcing Your Content

2. You Don’t Know SEO

Let’s say you do have the time to consistently create content for your brand, but you have no idea what SEO is, let alone how to incorporate it into your writing.

Here’s the thing, if you don’t know SEO techniques and best practice, you need to either:

If you want to learn how to write for conversions yourself, good for you! There’re tons of resources out there, both paid and free, that will help you at least learn the basics.

In fact, you can check out our blog post on Your Official Guide to Writing Blog Posts That Rank 2019 for a few handy tips and tricks you can implement into your next blog post.

If SEO sounds like a foreign language to you and you’re dreading the thought of learning it-outsource it!

3. You Think Creating Good Content is Easy

If creating quality content were easy, we’d all be doing it, right? The truth is, creating copy that speaks directly to your audience, incites action, and makes sales is an art form.

It’s harder than you think to be informative and entertaining, while also sticking to your brand’s voice. Speaking of which, do you know what your brand’s voice is?

People who identify as writers have a natural knack for words and how to string them together in a cohesive way that not only makes sense, but also grabs readers’ attention and keeps it. It takes hard work, intention and research to create this kind of content.

If you think writing engaging content is an easy task to accomplish, you’re probably not writing engaging content.

4. You’re Moody and/or Fragile

Since your content is the message you’re putting out to the world about your brand, it’s vital that it always represents you in a positive light. There is such a thing as bad publicity, and trust us, you don’t want it.

There are countless examples of business owners who have taken to social media or their blog to defend themselves or make bold statements that have landed them in hot water.

If you don’t have a calm demeaner and great customer service and PR skills, you may want to consider outsourcing your content marketing to someone who does.

Often times, a person outside of your company can provide a more objective, neutral approach to your content strategy and ensure that your business is always being represented in a positive manner, regardless of what may be happening behind the scenes.

Quick Tip

There are going to be people who don’t like you, your business, or what you stand for and they will make that clear. Rather than be the next CEO to have a social media breakdown or have a hateful blog post go viral, outsource online marketing to someone who is not invested and will not feel personally attacked when your business experiences some criticism.

You Don’t Have to Do it All

Remember, CEO doesn’t stand for Chief Everything Officer. If writing isn’t your strong suit and you lack passion for it, outsource it!

Whether you’re looking for website copywriting for your site, or regular blog posting, we can help you to amplify your voice and bring your message to your target audience.  

If you’re ready to outsource writing services to a professional, get in touch today to learn more!

And if you’re not ready to outsource online marketing and you want to keep it in-house, be sure to download our free eBook Top 5 Tips to Create Content That Convert

Your Official Guide To Writing Blog Posts That Rank 2019

​If you saw our post on “Is Blogging Dead?” then you know that the team at Business Copywriting Services believes wholeheartedly that blogging is still very much alive and as relevant as ever.

The key to a high performing blog is consistency. Every blog should have a solid base of content, however, it’s the consistency that’s the real factor for search engine rankings.

The problem is, you can’t just write for the sake of writing and expect to rank or that people will find their way to your blog. Anyone can churn out a bunch of 300-500 word articles but having them rank is a much harder task.

Blogging as an inbound marketing strategy works. It’s been proven time and again that you can generate qualified leads through blogging.

In fact, recent studies show that businesses and marketers who blog consistently will get over 126% more leads than their counterparts who do not.

Regardless of what industry you’re in, it’s easy to set up a quick WordPress blog and get to work creating high quality content that your customers or audience are looking for. But, in order to rank in Google and drive traffic to your website, you need a proven strategy to implement.

You need a system that you can utilize on a consistent basis that will help build brand awareness, attract your target audience and get the coveted first page rankings.

Enter: “Your Official Guide to Writing Blogs Posts That Rank 2019.” In this in-depth guide, we will show you the proven, step-by-step process we use to create SEO friendly blog posts.

Get to Know The Anatomy of The Perfect Blog Post

Thousands of successful businesses have discovered the power of blogging to help them build a highly profitable business. What these successful businesses have come to understand is that not all blog posts are created equal.

A strategically planned blog post has the ability to go viral and drive thousands of people to your blog. That being said, you can still get great search engine rankings with just systematic blogging alone, without the intent of making a viral sensation.

The key is, blogging should always be rooted in providing massive value to your audience. This sentiment is true across all industries, topics and niches.

Here’s the structure, or anatomy, that I use to craft my blog posts: 

1. Catchy Headline

It always starts with a catchy headline that grabs the reader’s attention and piques their interest. This is the first thing your reader will see, make sure it stands out and incites intrigue.

2. Cool Picture or Graphic

This is another element that stands out right away to the reader, and it’s also a great way to break up text. Choose pictures that are relevant and stand out.

3. Introduction to the Topic

You should use your introduction as another opportunity to grab the interest of the reader, ensuring they stay long enough to read your blog post all the way through.

Short, sweet, and concise usually fairs better than long-winded. 

4. Lead In​​​​

This part should immediately follow your introduction and it should tell the reader what they can expect to read in your article. Describe the main points of your article here.

5. The Meat

Now that you’ve made your introduction and explained what readers can expect, it’s time to get to the meat of the article, or the main points.

Your delivery method depends on your personal style and the topic at hand. You can use bulleted lists, numbers, or headers over paragraphs to break your points up. 

6. In Conclusion

Don’t think too much about your conclusion, you don’t need to reiterate all the same points you made in the article. A short, sweet recap will do just fine to ensure you’re not leaving your readers hanging.

7. Invitation to Learn More or Engage

Lastly, you should always invite your readers to engage more with the blog post or your brand.
You can ask an open-ended question like “what feature resonated most with you?” Or, you can invite readers to share the post on various social media channels for more exposure.

Another great idea is to link to another blog post or offer from your brand. Something as simple as “Want to learn more? Click here for….” This invites readers to engage more with your brand without sounding salesy. 

Provide Massive Value

Each and every blog post you curate should come from a place of genuine desire to provide value to your reader. If you’re writing blog posts simply for the sake of getting search engine rankings, you’re going about blogging the wrong way.

There are way too many generic blog posts out there, you need to create content that is useful and relevant for your readers. It should not only answer their questions, but also prompt them to take action.

In order to best serve your audience, you need to have a few tools in your blogging tool belt that help you to make sure you’re catering to your reader and providing consistent value.

First, you have to do keyword research. This is non-negotiable. No, this doesn’t mean your content will be spammy or keyword stuffed, this means that you are taking a look at what your audience wants and needs more information about.

There are dozens of keyword research tools out there. Play around with a few and find one that you find useful and easy to use. Then, choose some long-tail keyword variations to weave into your blog post that will help you rank.

You want to think of the keyword research phase as standing over the reader’s shoulder to see things from their perspective. What are they typing into Google? This is the best way to create posts that are relevant.

The more you’re able to consistently produce content that is relevant, unique, and actionable, the more you’ll grow a loyal following and earn a reputation for providing value.

Search engine rankings won’t happen overnight, but with time, planning and commitment, you will begin to see giant improvements in your search engine rankings. 

Now, Get to Work!

Now that you have the insight you need to create blog posts that rank in 2019, it’s time to get to work creating content that serves your audience.

Remember, value and consistency are key. Don’t overthink it, serve your target audience on a consistent basis and you’ll start to see your search engine rankings increase along with your audience.

As always, if you have any questions or comments, feel free to leave them below or reach out to me via email tami@businesscopywritingservices.com.

And if you haven’t downloaded my free Secrets to Writing Website Copy That Converts, be sure to do that. I go more in-depth with keyword research in this eBook, you don’t want to miss it!
Happy Blogging!

Is Blogging Dead?

an image of a business copywriting expert
flat image of worker typing on laptop

This is a question that has been posed many times over the past couple of years, and understandably so. With the ever rising popularity of social media platforms, many people are shoving their blog to the back burner in lieu of stepping up their social media game.
While social media is undeniably an amazing tool for sharing, marketing, and networking, blogging is not dead. In fact, there are many reasons why blogging is a platform that we should always keep around.

If you feel like you’re pressed for time and that you’re trying to spend your time utilizing the platform that gets you the most results, listen up, because I am about to tell you why your blog is most definitely worth your time. 

Blogging Isn't Dead, Here's Why

The content you create on your blog allows you to have more control over the user experience. You get the opportunity to lead your reader into a story, anyway you want. And you can decide how you want your visitors to connect with your site.

If you’re active on Facebook and Instagram (which, what business owner isn’t?), then you know that you are constantly dealing with changing algorithms. These pesky algorithms make it difficult to reach all of your followers. 

Additionally, social media users often get distracted and will quickly disengage with your content. With a blog, you have more control over the user experience than anywhere else online.

Long Live Content

Blogging, if done correctly, gives you the opportunity to write content about very specific topics. A good blog post digs deep into topics that your ideal audience is interested in, and then invites them to delve even deeper into your brand.

How many time have you Googled something, landed on someone’s blog who did a great job delivering content on the topic, and then thought “what else do they have?”

This happens ALL THE TIME. In fact, many bloggers are surprised that some of their most popular and engaged with posts were ones that they did years ago. The fact of the matter is, good quality content that provides useful and insightful information will stick and you will continue to attract an audience with it.

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The Proof is in the Numbers

Whether you’re a numbers person or not, if you’re a business owner who is looking to build and grow their business though online media avenues, you need to know the numbers.

One of the most useful tools you have with your blog is the ability to take a look back and see which post resonated the most with people. Where did you get the most interest and engagement? 

Take the time to analyze your data and then create more content that’s in the same wheelhouse.

Let’s say you did a blog post about “Top Plumbing Hacks for Homeowners on a Budget” and your audience loved the content. This should tell you that your audience loves tips that they can utilize on their own and that they want to save money. BOOM! Now, your job (or someone else’s if you choose to hire a professional) is to come up with similar content. 

It’s certainly not rocket science, but it may take some experimenting with to figure out what types of post resonate most with your audience, but once you do, you have yourself a powerful tool that allows you to speak right to your target audience. 

Be Consistent

If you have blogged at all, you have probably heard by now that consistency is key, and this is just as true today as it was 5 years ago.

The more you post, the more reliable you are, and the more content you build up-the better. Users are drawn to your site for one reason or another, and they end up staying for a while, becoming more engaged and familiar with your brand. 

Play the Social Media Game Wisely

Social media is great and necessary for many businesses; however, it shouldn’t be relied on completely. You should treat social media like a first impression; maybe users found your brand through an Instagram hashtag, but you should lead them to where the good stuff is and where they can really get to know your brand, and that place is your website or blog.

When you get your audience to engage with you on your website or blogging platform, you are building brand awareness and increasing your likelihood of having that visitor turn into a customer. 

SEO Optimize

Let’s face it, there are a lot of misconceptions out there about what SEO is and how it is done.

There are also many business owners who don’t even know what SEO is and they have a “if I build it, they will come” mentality. This, unfortunately, is far from the truth.

Just because you have a website or a blog, doesn’t mean that anyone will see it. In fact, if you aren’t actively working to optimize your blog, chances are, no one will see it.

There are tons of information on the internet that will help you understand SEO and how to incorporate it into your content so that it gets in front of the people who are searching for it. Check out our post about how to SEO optimize your blog here. 

Keep Blogging!

In conclusion, keep blogging! If it’s not working, find out why. Chances are you may need some help with content ideation and optimization, and let’s be honest, you can’t do it all!

You’re a busy business owner, and you may be feeling strapped for time. You might love the idea of blogging, but you aren’t sure where to start or where you’ll find the time.

If this sounds like you, reach out! Let us help you create the content that your audience needs to here. Let us help you tell your story and produce content that converts!