I love getting to know my clients, hearing their stories, and understanding their brand. No matter how someone started in business, I find each story inspiring and motivating, so I figured I would share my own.
I never set out to be a writer, in fact, I don’t think the thought ever crossed my mind. Growing up, I was never the girl that knew what she wanted to do with her life. I had many friends who could tell you with conviction what they planned to do for a living, that just wasn’t me.
When it came time for college, I decided to play it safe by going to a local community college majoring in Liberal Arts (AKA the “I have no clue what the heck I plan to do with my life, but everyone tells me I need to go to college” major).
After the first year I switched to Business Administration because it somehow sounded more professional and I guess I always aspired to be a business owner, I just had zero business plans at the time.
From community college I went on to a four-year program where I majored in Business Economics. Again, it sounded professional, so I went with it. After graduation I started working on getting my master’s degree in Sports Management…no idea where I was going with that one. I only completed one year.
It was during this time that my boyfriend (now my husband) began moving around a bit for his job, and I sort of just succumbed to the fact that I would probably just follow along with his career, never having one of my own.
I then began working at jobs that were OK, but there was no career path and definitely no passion for what I was doing.
I never really stopped to think about what I really loved doing and what I excelled at. Today, as I have so much more clarity in my life from years of self-development, I can tell you that I love to read and write.
Reading was a hobby that I’ve carried with me through my entire life. To me, there is nothing better than getting lost in a good book.
You know those ones where you’re so tired and know you should be sleeping, but you just can’t wait to see what unravels on the next page? Yea. I’m a total book nerd.
I also always had a knack for writing, although I didn’t have occasion to practice that skill much. When I think back to my high school and college days, the essays that were a painstaking battle for my friends to get through, would fly off my pen and onto the paper with ease.
Fast forward a few years and my husband started learning SEO and digital marketing as a side hobby, after he got really good at it, he started selling his services as a freelance SEO professional.
He listed his services on a popular digital marketing platform. Unbeknownst to me, he also advertised a SEO content writing service. In fact, I believe the first order we ever received was for this content service.
My husband could have written the business content himself as he’s great with writing too, but he told me that he thought I would do well at it and wanted me to give it a try. I was dubious, but with his help, I created that first writing order and received a 5-star review back.
Now, I’ll be honest, if I were to look back on that first piece of copywriting that I crafted, I would probably cringe. The truth is, it has taken me some time to really fine-tune my skills.
I hadn’t really written much of anything aside from a grocery list since college, so I was a little rusty. Also, SEO content was something completely new and there was definitely a learning curve (see keyword stuffed content).
My freelance writing service took off and I accumulated hundreds of positive reviews. I didn’t always love the content that came my way, but I did love the extra money I was making and the satisfaction of knowing that I was helping a business owner increase their revenue, connect with their customers and tell their story.
Call it cheesy, call it cliche, but I truly realized that I loved helping business owners connect with their customers and being an authority in a niche that many people struggle with.
My time as a content writer on a digital marketing freelancing platform had taught me a lot. Mostly, it showed me that I was good a creating content for businesses and that I actually enjoyed it.
It also taught me that there are going to be dozens of other content writers out there vying for business and that a lot of these “writers” aren’t any good. Other writers charge next to nothing for their service, which devalues freelance content writing as a whole.
It was time for me to move away from advertising my services on a freelance writing platform and create a place for serious business writers to come and collaborate with a professional who truly cares about them and their business.
This is where Business Copywriting Services was born. I quit my “day job” and began focusing on the only professional thing that has lit my fire in my life so far.
I took a leap of faith and trusted my instincts that told me there was a serious need for high-quality content creation for businesses, and I was the perfect person to help fill in that role.