Your Guide to Interlinking Blog Posts to Increase SEO
If you have a regular blog for your business, kudos! You’re already light years ahead of many businesses. Creating regular posts for your business blog brings so many benefits to your marketing efforts.
The question is, are you interlinking within your posts to boost your SEO effors? If not, listen up, because this strategy can seriously improve your rankings, increase the number of indexed pages you have, and improve brand awareness.
There’s so much noise out there about link building for SEO, and while that’s surely the best way to increase rankings and build trust, you can’t forget on-page SEO tactics that can be equally as important.
Read on for my guide to interlinking blog posts naturally to boost your SEO efforts.
What is Interlinking?
Interlinking is just like it sounds--linking your blog posts and website content together, keeping visitors on your site. So, you could have a brand new blog post go up, but you could mention a concept you wrote about in another blog post and link to that in the text of your new blog. Or, you can throw in a call to action that links to your freebie and so on.
Why do this? Because interlinking your blog posts are meant to allow search engines to easily crawl and index all your pages. Additionally, it gives search engines a chance to see the structure of your site.
A clean site structure equates to more pages getting indexed, which increases your chance of your blog posts getting matched to search inquiries. Google strives to provide the best overall experience as well as the best content for search queries, so the quality of your site layout comes into play when rankings are being determined.
Benefits of Interlinking Website Blog Posts
Besides helping to boost your SEO, there are plenty of other benefits that interlinking can provide.
Internal website links make it easier for your readers to navigate your blog and find more content. This is crucial for retention rates and brand recognition.
Think of it this way, you drew a new reader in with a blog post, they read it through and then clicked exit because they’re all set. But that’s not what you want. Wouldn’t you rather provide plenty of opportunities for your reader to engage more with your brand? Of course, you would.
When you incorporate anchor text links in your blog post, it’ll lead your reader to another relevant post, and before you know it, the reader is exploring your whole site because they love what you’re doing and saying and you're providing them with a ton of value.
Each anchor text link serves as an invitation for your readers to explore more of your brand and engage with your content. Your bounce rate will go down and, assuming you have a lead magnet or email list pop-up system in place, you’re more likely to get that reader to subscribe and keep coming back for more.
How to Interlink Blog Posts
Before you interlink your blog posts, take a second to make sure you know how to write blog posts that rank. There are a few structural systems and keyword pieces that should be in place before you should start thinking about linking.
When it comes to interlinking SEO strategies for your blog, the number one thing to keep in mind is to keep it natural. Smart SEO links are easy to accomplish.
Although your blog may cover many different topics, chances are they’re all related in some way. They should all have a common thread that brings readers back to your brand.
When your content all centers on a similar topic or overarching theme, it's common to mention something in a blog article that you’ve already written an entire blog post about or mentioned elsewhere. This is the perfect opportunity to link these two posts together.
For example, let’s say you’re writing a blog post on how to French braid your hair. In your post, you may mention that French braiding is one of the best hairstyles in 2019. If you already have a post on your blog titled “Top Hairstyles of 2019,” you would link to it. Pretty simple, right?
If you’re like me, you’ll start writing a blog post about one topic and then realize there’s a bunch of other topics that you could take a deeper look at and create additional blog posts for, and then you can link them together. It all becomes one giant, exciting puzzle.
It’s also wise to link to other pages on your website, not just other blogs. Going back to the French braiding example, in the post you may mention something about finding a hairstylist where you could insert a link to your services page. That link will then boost your services page because it has another relevant link to it.
Lastly, you should always have a call to action link. This is usually at the end of the blog post, but it’s where you ask the reader to take the next step and give them the link to do so. The next step could be asking readers to give you a call, set up an appointment on your calendar, subscribe to your email list, download your freebie, etc.
The last thing you want to do is ask them to act, but not give them a way to take action immediately aka an interlink, you’ll likely lose them. Most people aren't willing to go searching around your site to figure out the next step. You've got to make it simple for readers to continue on their journey with your brand.
Don’t Do Too Much
While interlinking SEO strategies like this one will certainly help boost your rankings, brand awareness, and retention rates, if you overdo it, you could get penalized.
Putting too many exact match keyword anchor texts in your content will raise a red flag and look super spammy. You want your content to look, feel, and read very naturally.
You can master the art of interlinking for SEO by creating awesome content and then linking naturally and selectively. Once you get the hang of it, I’ll feel like second nature and it’ll help you think of new blog topics to write about.
Feeling lost? Want more information? Want to implement a great blog strategy but don’t have the time? Get in touch!
I offer monthly blogging packages that incorporate all the best blogging techniques for you. The best part is, you can have all your blog posts done for the month and ready to go for weekly posting. Blogging on auto-pilot!