Raise your hand if you want to make money while you sleep.
Seriously, affiliate marketing, if you can figure out how to do it effectively, is one of the best ways to earn passive income.
Internet marketers and influencers make it sound easy-breezy to make affiliate commissions, but is it?
The truth is, there’s a lot that goes into a successful affiliate marketing campaign. As someone who has written a lot of affiliate content and who has also successfully made money in affiliate marketing, I have some great tips for how to write a killer affiliate product review that converts.
When it comes to affiliate marketing, there’s a lot to talk about, but for the sake of this article, let’s focus on writing an affiliate review that’s optimized for conversions.
Ready? Let’s dive in…
What Makes A Good Product Review?
The first, and most important thing to remember is to make sure your review post is honest. An honest, informative post will help to establish authority and trust with your readers.
Additionally, you should speak to your readers as if you were speaking to your friend. Be engaging, open, and honest in your review.
You want to establish yourself as an expert in the niche, while remaining authentic with your review. The last thing you want to do is be misleading.
How do you do this? Well for starters, you should know and understand the product you are promoting. How can you provide an honest review if you’ve never used the product or haven’t put in the time to do the research?
Your review should include your opinions, both the good and the bad. You may be tempted to just rave about the positives of the product, but this technique can actually create doubt in the reader.
When people are looking to buy a product or service, they are looking to solve a problem and they want to understand everything they can about the potential solution before they open their wallet and make a purchase.
As in most cases in life, honesty is the best policy when it comes to affiliate product reviews.
Structuring Affiliate Product Reviews For Max Conversions
If you’re writing affiliate content, I am assuming that your intention is to convert your traffic to paying customers and win a commission.
So, let’s talk about how to structure your affiliate product reviews for maximum conversion:
One thing that I love doing with affiliate content is creating a table of contents. A good product review is long, and sometimes people don’t want to read the entire thing. Some people want to jump ahead to the section that they feel is most relevant to them.
Adding a table of contents to your review will make it more user friendly and easier for the reader to navigate. Without a table of contents, people often just see a page of long-form content and don’t want to be bothered with scrolling endlessly to find the section they most want to read.
Here are the sections I recommend including in your review:
Writing an affiliate post should start out the same as any blog post you write; it should have a good intro that catches your reader’s attention.
Start by hooking them in, then let them know what the post is going to be reviewing.
2. When You Made The Purchase/Wrote the Review
If you are reviewing a course or program that is affected by a timeline, this is an important fact to mention right off the bat.
For example, let’s say you’re reviewing a workout program. It would be wise to say something like I began this program on (this date), and lost 10pounds and 13 inches in just 3 months.
3. Why You Made The Purchase
People make purchases based on emotion. The more you’re able to connect with your readers and play to their emotions, the higher your chances are of them clicking your affiliate link.
You need to figure out exactly what type of person this product was made for and then get inside their head and speak directly to them. What are their pain points?
Going back to the workout program example, maybe you purchased it right after you had a baby. You were feeling insecure, unsure, and unhappy with the way your body looked.
You were ready to regain your confidence and start taking some time to do something for yourself again.
These are the kinds of things that your readers will relate to, they may be in the exact same place as you were when you first purchased the product.
When you talk about why you purchased the product or service, again, always be honest. It’s the honesty and vulnerability that will resonate with people.
Talk about any reservations you had before committing to the purchase. Was the price a point of contention? Was it missing a component that you hoped it would have?
4. Product or Service History
Here’s your chance to provide some valuable information about the product or service itself. Every product has a story, and it’s up to you to convey it to the reader in a way that will help entice them to buy.
Just like every product has a story, every product was created to solve a problem. Talk about the problem(s) that this product was intended to solve and some of the key features.
5.What Makes This Product Stand Apart From Its Competition?
Here’s where you want to mention what makes this product unique. You can even call out the specific competitors.
Address subjects like how the product or service you are reviewing is different from other options out there and why this was the best fit for you.
6. Talk About the Pros and Cons
Who doesn’t love a good pros and cons list? We’re all weighing them out in our heads during the buying process, why not make it easier by putting them down on paper for your readers?
This is probably my favorite part of writing an affiliate product review because you get to be really honest and, ultimately, really helpful to the reader.
You should talk about the positives and the negatives of the product your reviewing, but do so gently. You want to be honest, but you don’t want to turn the reader off from buying completely.
A good strategy for listing the “cons” of the product or service is to talk about aspects that you think the creator could improve upon, or things that you wish were included.
If it’s a product you’re reviewing, could it be offered in varying shapes and sizes to make it more versatile?
For a course, is there a topic that you would have liked to see included?
Price is often a major deterrent for people. Help soften the blow by offering other, similar options that are priced more affordably, but solve the same problems.
7. How Has This Product or Service Helped You Personally?
Your readers want to know exactly how the product or service that you’re promoting helped you so that they can envision the same results for themselves.
You lost 10 pounds and 13 inches by following this workout plan? Awesome! Include some before and after shots for proof.
You gained 1,000 new Instagram followers by utilizing the training in an Instagram course? Great! Show some stats and screenshots of your engagement and growth.
The key here is to be honest, relatable, and excited about not only the results you achieved, but helping to spread the word so that others can achieve similar results.
A good affiliate product review always ends with a recap and conclusion.
Would you purchase this product or service again? Would you recommend it to your friends and family? Was the price worth it? Did you get a good return on investment?
This is your last chance to give your reader your honest recommendation. You can also add in some social proof, or customer reviews, that back up your review and further persuade readers to click your link and buy.
How to Write a Product Review Examples
Now that you’ve got the structure down, want to see a couple of examples? Below are a couple of affiliate reviews I wrote and convert on.
How to Write Affiliate Product Reviews Conclusion
Making money from affiliate commissions is one of the best ways to add a passive revenue stream to your business.
It’s certainly not a get-rich-quick scheme, it takes a lot of time, energy, and skill to get people to click your link. That being said, affiliate marketing done right can net you a nice income.
Want to start making money through affiliate marketing, but don’t have time to do the research and write the reviews? Let me help!