Are you producing monthly blog content for your business? No? Why not?!
Maybe you’re “not a blogger,” you’re a business that has a physical product or service to sell so you don’t think blogging is necessary, especially considering it would add to your already full workload. But I’m here to change your mind and tell you exactly why you need monthly blog content and how getting it done is easier than you think.
I cannot stress the importance of a blog for your business, no matter what type of business it is, enough. It should be an integral part of your marketing strategy as it is a potential gold mine for new customers to find and buy your product or service.
Monthly blogging sets you up for opportunities to get new visitors to your website each month who may not already be familiar with your brand, a chance to connect with the community you’ve already established, and an opportunity to convert website visitors into paying customers!
Producing consistent content gives your website an SEO advantage over your top competitors. All you have to do is follow our beginners guide on keyword research so you can write to rank as well as provide quality information to your readers!
In this article, I’m going to give you the top 10 reasons why you need monthly blogs for your business and how you can use them to boost your sales, community, and brand.
1. Monthly Blog Posting Will Bring New Traffic to Your Website
This is perhaps the single biggest benefit to posting to your blog on a regular and consistent basis—more traffic! More traffic means more eyes on your site and your brand, and assuming you have an awesome brand and awesome content, that traffic will convert to sales!
And the cool thing is, the traffic that you get to your site through your blog posts may not even be looking for your product or service yet—they don’t even know they need it. But if you draw someone in with a killer blog post that's chock-full of tips, tricks, support, advice, etc., you have the opportunity to show them what your brand is all about.
You’re providing them with value before they even know who you are, which makes them more likely to engage further with your brand and find out more.
2. Blogging Regularly Will Boost Your SEO
Companies who blog receive 97% more links for their website. Whoa!
And you know what links mean—increased search engine rankings for your website.
In addition to increased links from regular, monthly blogging, you’ll also get more indexed pages for your site. The more pages you have indexed, the better your ranking will be.
If SEO feels confusing or stressful for you, blogging is one way to easily increase your site’s authority, trust, and ranking with Google. Of course, there’s a bit of science behind writing blog posts for SEO, but once you get that down, it’s relatively easy!
3. Blog Content Creates An Opportunity for Visitors to Get to Know You and Your Brand
This one relates to number one. With regular blogging on your business website, you’ll have increased opportunities to draw more, new traffic to your site. The traffic that you attract (thanks to your on-point SEO skills) is looking for your product or service, whether they know it yet or not.
If someone lands on your site to read one of your blog posts and they like what you have to say, it will encourage them to explore your site and your brand further. Maybe they scroll through and find another interesting blog topic to read, maybe they click on an internal link and end up on your services page, or maybe they click your social links and decide to follow you over there—in any case, your traffic is engaging more with your brand and building an awareness of who you are and what you do.
Even if your website visitor doesn’t buy anything from you, they now know who you are and if they continue to follow you because you’re consistently providing value-packed content and resources, statistics say that they’ll eventually convert to paying customers.
4. A Blog Will Help Build Your Email List
This one ties into the last reason why you need monthly blogs for your business. Another outcome of attracting new customers to your site is the potential to get them to sign up for your mailing list.
P.S. please tell me you have an email list!?
Whether you have some kind of lead magnet or “freebie” to give away or you just have a signup form. Pro-tip: most people are only willing to sign up for an email list if there’s something in it for them i.e. some kind of freebie that gives them tips, tricks, etc.
Once they’ve given you their email, you have permission to send them relevant information directly to their inbox! So, when you post your monthly business blogs, you can send out an email to notify your list and keep them familiar and engaging with your brand. This is a great opportunity to keep people on your list by offering them exclusive discounts, early access to products or services, and more.
The more people are familiar with your brand, the more likely they will convert to paying customers. And the more you do things consistently, like create monthly business blogs, the more your audience will trust you.
5. Your Blog is a Natural Place to Link Your Products or Services
Your monthly business blog posts are the perfect opportunity to subtly and naturally promote the products and services you’re selling. It’s natural because the blog posts that you write should all tie back into what you do or what you sell.
Check out our guide on how to interlink your blog posts naturally for more in-depth tips.
For example, let’s say you’re a wedding planner and you’re writing a blog post about “The Top 10 Tips for Planning a Wedding on a Budget.” In your blog, you’ll fill it with a ton of valuable tips and tricks because you’re an industry expert. And somewhere in there, you can mention that wedding planners aren’t as pricey as you think and that hiring one can end up saving the couple money—there’s a great opportunity to link to your service page where you offer affordable wedding planning services.
Besides linking your services into your content, you can also have things like banner ads and notification bars displayed that advertise your service or a special promo you’re running.
When people find value in the content you’re producing for their consumption, they’re more likely to buy from you. So, the biggest key to using regular business blogging to your advantage is to make sure you’re providing your audience with a ton of value.
This means you need to take the time and do the research to see what your audience wants; what questions are they typing into Google, what topics are trending in your niche?
This research can be done using keyword research tools, or if you already have an audience for your business, you can ask them what they’d like to read and learn more about. Instagram and Facebook polls are a great place to start to get some monthly blog content ideas.
“But I Don’t Have Time to Write Monthly Blogs For My Business”
If you agree that monthly blogs for your business are super beneficial, but you just don’t have the time to create them, outsource it!
With the increased traffic, SEO improvements, and increased brand awareness you’ll get through high-quality, SEO focused monthly blog posts, the price you’ll pay will be minimal compared to the time you’ll save and the ROI you’ll receive.
Check out our monthly business blogging packages and feel free to reach out with any questions or special requests!