The key to a high performing blog is consistency. Every blog should have a solid base of content, however, it’s the consistency that’s the real factor for search engine rankings.
The problem is, you can’t just write for the sake of writing and expect to rank or that people will find their way to your blog. Anyone can churn out a bunch of 300-500 word articles but having them rank is a much harder task.
Blogging as an inbound marketing strategy works. It’s been proven time and again that you can generate qualified leads through blogging.
In fact, recent studies show that businesses and marketers who blog consistently will get over 126% more leads than their counterparts who do not.
Regardless of what industry you’re in, it’s easy to set up a quick WordPress blog and get to work creating high quality content that your customers or audience are looking for. But, in order to rank in Google and drive traffic to your website, you need a proven strategy to implement.
You need a system that you can utilize on a consistent basis that will help build brand awareness, attract your target audience and get the coveted first page rankings.
Enter: “Your Official Guide to Writing Blogs Posts That Rank 2019.” In this in-depth guide, we will show you the proven, step-by-step process we use to create SEO friendly blog posts.
Get to Know The Anatomy of The Perfect Blog Post
Thousands of successful businesses have discovered the power of blogging to help them build a highly profitable business. What these successful businesses have come to understand is that not all blog posts are created equal.
A strategically planned blog post has the ability to go viral and drive thousands of people to your blog. That being said, you can still get great search engine rankings with just systematic blogging alone, without the intent of making a viral sensation.
The key is, blogging should always be rooted in providing massive value to your audience. This sentiment is true across all industries, topics and niches.
Here’s the structure, or anatomy, that I use to craft my blog posts:
1. Catchy Headline
It always starts with a catchy headline that grabs the reader’s attention and piques their interest. This is the first thing your reader will see, make sure it stands out and incites intrigue.
2. Cool Picture or Graphic
This is another element that stands out right away to the reader, and it’s also a great way to break up text. Choose pictures that are relevant and stand out.
3. Introduction to the Topic
You should use your introduction as another opportunity to grab the interest of the reader, ensuring they stay long enough to read your blog post all the way through.
Short, sweet, and concise usually fairs better than long-winded.
4. Lead In
This part should immediately follow your introduction and it should tell the reader what they can expect to read in your article. Describe the main points of your article here.
5. The Meat
Now that you’ve made your introduction and explained what readers can expect, it’s time to get to the meat of the article, or the main points.
Your delivery method depends on your personal style and the topic at hand. You can use bulleted lists, numbers, or headers over paragraphs to break your points up.
6. In Conclusion
Don’t think too much about your conclusion, you don’t need to reiterate all the same points you made in the article. A short, sweet recap will do just fine to ensure you’re not leaving your readers hanging.
7. Invitation to Learn More or Engage
Lastly, you should always invite your readers to engage more with the blog post or your brand.
You can ask an open-ended question like “what feature resonated most with you?” Or, you can invite readers to share the post on various social media channels for more exposure.
Another great idea is to link to another blog post or offer from your brand. Something as simple as “Want to learn more? Click here for….” This invites readers to engage more with your brand without sounding salesy.
Provide Massive Value
Each and every blog post you curate should come from a place of genuine desire to provide value to your reader. If you’re writing blog posts simply for the sake of getting search engine rankings, you’re going about blogging the wrong way.
There are way too many generic blog posts out there, you need to create content that is useful and relevant for your readers. It should not only answer their questions, but also prompt them to take action.
In order to best serve your audience, you need to have a few tools in your blogging tool belt that help you to make sure you’re catering to your reader and providing consistent value.
First, you have to do keyword research. This is non-negotiable. No, this doesn’t mean your content will be spammy or keyword stuffed, this means that you are taking a look at what your audience wants and needs more information about.
There are dozens of keyword research tools out there. Play around with a few and find one that you find useful and easy to use. Then, choose some long-tail keyword variations to weave into your blog post that will help you rank.
You want to think of the keyword research phase as standing over the reader’s shoulder to see things from their perspective. What are they typing into Google? This is the best way to create posts that are relevant.
The more you’re able to consistently produce content that is relevant, unique, and actionable, the more you’ll grow a loyal following and earn a reputation for providing value.
Search engine rankings won’t happen overnight, but with time, planning and commitment, you will begin to see giant improvements in your search engine rankings.
Now, Get to Work!
Now that you have the insight you need to create blog posts that rank in 2019, it’s time to get to work creating content that serves your audience.
Remember, value and consistency are key. Don’t overthink it, serve your target audience on a consistent basis and you’ll start to see your search engine rankings increase along with your audience.
As always, if you have any questions or comments, feel free to leave them below or reach out to me via email email@example.com.
And if you haven’t downloaded my free Secrets to Writing Website Copy That Converts, be sure to do that. I go more in-depth with keyword research in this eBook, you don’t want to miss it!